A useful starting point, two engagement models and clear responsibilities. All published starting rates are in USD; your proposal confirms the work, fees and terms.
Free / No obligation
Review the path from discovery to enquiry, then identify gaps and priority fixes before choosing the work.
Bring your website and the main issue you want to understand. We confirm the review scope and next step after your enquiry.
Ask for your free reviewChoose how the work is delivered and operated. Starting rates are a reference point; complexity, locations, integrations and selected deliverables shape the proposal.
Ongoing operation
FromUS$3,997/ month
A scoped programme of marketing, content and lead operations, delivered and reviewed against agreed business measures.
A focused build and handover
FromUS$9,997/ project
A defined website, campaign, software or automation project, delivered against agreed acceptance criteria and handed over with documentation.
Service fees exclude taxes, media spend, software, hosting, domains and other third-party costs unless agreed otherwise. No lead volume, ranking or return is guaranteed. Read the service terms.
These examples help compare the models. Your scope selects the services and deliverables included.
Ongoing content, conversion improvements and performance reviews.
A defined website build or improvement, enquiry paths, analytics and handover.
Search monitoring, content publishing and local-profile maintenance.
Technical audit, selected on-page improvements, local-profile setup and search structure.
Campaign reviews, agreed budget management and creative iterations.
Campaign structure, landing pages, conversion tracking and an agreed launch-review period.
Content planning, agreed channel operations and consistent brand application.
Brand direction, identity assets, guidelines or a defined campaign toolkit.
Review and improvement of agreed response, CRM and routing workflows.
Forms, pipeline configuration, selected automations and handoff testing.
Reporting maintenance and review against agreed conversion measures.
Tracking review, dashboard setup, documentation and a walkthrough.
Compare illustrative scenarios using your USD sale value and gross margin. The calculation covers the managed starting retainer only, with other acquisition costs excluded.
Illustrative return against the $3,997/month managed starting rate. All values are USD; enter USD-equivalent revenue, not CAD. These are scenarios, not forecasts.
Use a sale value of at least US$0.01 and a margin from 0.01% to 100%. Excludes media spend, software, taxes, and other costs.
Enter valid assumptions to see the calculation.
The proposal defines deliverables, dependencies and acceptance criteria. One-and-Done projects start at US$9,997; custom software, website and branding work is quoted against the agreed scope.
A current-state review of the website, search, advertising, lead response and tracking, followed by a map of the gaps and priority fixes. The Kovara Lead-Leak Audit is the enquiry-to-outcome part of this wider review. We confirm the review scope and next step after your enquiry. There is no obligation to buy further work.
Unless the agreement says otherwise, taxes, advertising and media spend, software, hosting, domains and other third-party costs are separate from service fees.
The service terms provide for client ownership of final, paid-for, client-specific deliverables after all related invoices are paid, unless the signed agreement says otherwise. Pre-existing tools, reusable code and third-party licences have their own terms.
The published model includes an initial 90-day launch period, followed by month-to-month work. The actual scope, operating cadence, fees and cancellation terms are confirmed in the engagement agreement.
The published project model includes documentation, training and a 30-day post-launch support window. Coverage, responsibilities and any longer-term maintenance are defined in the agreement.
Yes. Applications, integrations and internal tools can be scoped independently of a marketing engagement.
